KnOwing23If you KnOw, you KnOw

The origin / Before the garments

It started with the pictures.

Before any T-shirt existed, there were collages, bright and vibrant Cali packs, cut by hand, framed, and placed on different backgrounds. This is where the creation began.

Bright and vibrant Cali packs collected and laid out ready to be cut

Chapter one / The wrappers

Saved, not thrown away.

Bright and vibrant Cali packs, collected over time, sorted by colour and surface, they all became raw material. Piecing them together into bold, vibrant pop-art collages.

Collected Cali packs scattered across the grass, waiting to be cut and layered

Chapter two / The making

Cut by hand.
Built piece by piece.

At the table, away from any screen, the wrappers are cut, torn and layered into compositions. No printing, no shortcuts, just hands, scissors and patience.

Nothing is smoothed out. The dents, folds, torn edges and reflective surfaces stay exactly as they are, because that is what makes each collage one of one.

Hands at work layering cut wrapper pieces into a collage
Close view of a hand-cut wrapper collage

Chapter three / The frame

Framed, and given a place.

When a collage is finished, it is framed and set against different backgrounds, a wall, a shadow, a colour, and photographed. Each framed piece is a finished artwork in its own right, not a draft of something else.

Scroll down to see the pictures themselves: each one with its title, its size, and the story inside it.

Artwork transformed
into streetwear.

See the streetwear →

The pictures / Each with its title

The artwork.

But wait / There's more

The wrappers didn't
stop at the frame.

The same discarded packaging comes back sealed in crystal-clear resin on raw steel, pop art tables, ashtrays and clocks you can actually live with.

Explore other projects →